Elevate
Visual Identity & Online Prospectus
A refreshed visual identity and promotional materials for a leading training provider.
Client: Crisp Professional Development
Sector: Education & Training
Project type: Visual Identity, Graphic Design
Website: Crisp Elevate
About Elevate
Elevate is an exciting new initiative from Crisp Professional Development, a well-established leader in the training sector. Designed as a dual-path programme for both coaches and leaders, Elevate empowers professionals to transform organisations and communities. Tailored for executives, senior managers, HR professionals, and directors, this prestigious qualification enhances leadership capabilities through the adoption of a coaching mindset.
The Requirement
Shaun Durham, Managing Director of Crisp Professional Development, envisioned Elevate as both a unique brand and a product that clearly stems from the respected Crisp identity. The goal was to create a visual identity that stood on its own while maintaining a clear connection to the parent brand, ensuring consistency and brand recognition across both entities.
The Solution
The solution was rooted in the existing Crisp Professional Development brand, which uses a Kanji symbol as a central graphic element. Building on this foundation, we reinterpreted elements of the Kanji symbol to form the basis of the Elevate logo. The result is a dynamic ‘upwards arrow’ motif, which not only symbolizes the programme’s core objectives of growth and leadership but also serves as a visually striking, memorable design for use across a variety of marketing and course materials.
To ensure continuity with the Crisp brand, we developed a bespoke colour palette that complements the parent brand’s aesthetic, while still giving Elevate its own distinct identity. Additionally, we produced a short animated explainer to visually demonstrate the connection between the two brands, providing a seamless narrative for potential clients and stakeholders.
Application
Application The new identity was applied across both digital and printed materials, including a sleek website and an interactive online digital prospectus. These assets were designed not only to promote the Elevate programme but also to enhance the overall user experience, ensuring that potential clients could easily access information about the programme's offerings and benefits.