Stroud District
Visual Identity & Online Prospectus
A new brand identity and promotional materials for a thriving business district.
Client: Stroud District Council
Sector: Business District
Project type: Visual Identity, Graphic Design
In Association With: One Voice Media
Website: Stroud District - The Natural Place
About Stroud District
Nestled in the heart of Gloucestershire, Stroud District offers a unique blend of natural beauty, innovative ideas, and a thriving community. This rural yet dynamic area provides an ideal environment for businesses to grow, ideas to flourish, and communities to connect. With a focus on sustainability, creativity, and collaboration, Stroud is a place where businesses and people can thrive together.
The Requirement
Stroud District Council sought to attract inward investment by highlighting what makes the district an ideal place for business. They wanted to showcase the district's unique qualities—its people, its environment, and its businesses—while creating a strong brand identity that would resonate with potential investors and local communities alike.
The Solution
Stroud District Council sought to attract inward investment by highlighting what makes the district an ideal place for business. They wanted to showcase the district's unique qualities—its people, its environment, and its businesses—while creating a strong brand identity that would resonate with potential investors and local communities alike.
We developed a flexible, modern brand identity that captured the essence of Stroud’s unique blend of rural and urban qualities. A distinctive locator pin symbol was integrated into the design, representing Stroud as a hub of opportunity and connection. The colour palette was inspired by the natural landscape, evoking the region’s greenery, vibrancy, and commitment to sustainability.
In addition to the visual identity, a comprehensive set of graphic assets was created, along with a detailed brand guidelines document to ensure the identity could be consistently applied across all platforms.
To complement the visual identity, we worked with One Voice Media to develop an engaging online prospectus. This digital asset highlighted Stroud’s key selling points in an easily digestible format. We used a series of infographics to make the information more accessible and visually appealing, ensuring potential investors could quickly understand the value Stroud offers.
Application
The new brand identity was rolled out across a variety of printed and digital materials, ensuring a cohesive presence both online and offline:
- Website – A fully redesigned website to reflect the updated brand and attract potential investors.
- Exhibition Banners – Eye-catching banners for events and trade shows, showcasing the district’s unique value.
- Online Digital Prospectus – A user-friendly digital brochure with engaging visuals and key information about the district.
